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Wednesday, March 30, 2016

BAAHUBALI LAUGHING ALL THE WAY TO THE BANK

The makers of Baahubali: The Beginning have a lot to cheer about: Not only has the film added a national award to its unending list of triumphs, but its already-brimming kitty is set to get a whole lot bigger if marketing strategies are anything to go by.

While ticket sales catapulted the film on to the national stage, making it the highest grosser in the country last year, producers have now come up with more innovative ways of keeping the milch cow going. The latest attempt is to induce movie buffs into `owning' a piece of Baahubali, with a range of drool-worthy collectibles available online for the consumer who never seems to get enough of the film.

Read For More News: visit Times Of India Online ePaper