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Wednesday, April 6, 2016

Big Brand: Experts weigh how Panama Papers could affect Big B's brand image

Even as the world reels from revelations of the Panama Papers, that implies hundreds of public figures across the world hiding illegal assets in off-shore accounts and companies, Indian celebrities like Amitabh Bachchan seem to have brushed off their involvement in the scam.

In a statement to the press — made more than 24 hours after the revelation — Amitabh denied his involvement with the shipping companies but said that his name was possibly misused to purport that he was their CEO.

“Monies that I have remitted overseas have been in compliance with law, including remittances through LRS, after paying Indian taxes,” he said.

While his daughter-in-law Aishwarya Rai has already rubbished the charges that have been levelled against her, it remains to be seen how the Big B’s brand will take a hit.

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