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Friday, July 22, 2016

T brand ambassador Sania `missing in action'

Exactly two years ago, on July 22, 2014, the Telangana government anointed ace tennis player Sania Mirza as its brand ambassador. And on the occasion, she was also handed over a cheque for Rs one crore.

The Rs one crore given to her when she was appointed the brand ambassador was provided as a kind of `hand loan' by the Telangana Industrial Infrastructure Corporation (TSIIC), which sources said, is still awaiting a reimbursement from the government. Another Rs one crore was given to Sania separately for her sterling performance in the 2014 US Open by the Sports Authority of Telangana.

Two years down the line, the tennis star has been conspicuously missing from all the flagship pro other major schemes when she was in the city.

When she was appointed, the government claimed the 'Brand Ambassador' of Telangana will promote the new 'state's interests' in India and abroad.

When Telangana celebrated its grammes initiated by the Telangana government. Even if the brand ambassador was busy with international tennis tournaments, the state government, for reasons best known to itself, failed to utilise her services for promotional activities related to tourism, culture and second formation day this June, the TRS government spent crores of rupees for various publicity activities that continued for nearly one month. But Sania did not take part in any of the activities or governmental publicity campaigns. For instance, a section of officials in the government believe that the tennis star could have been a good spokesperson for the SHE teams introduced by both Hyderabad and Cyberabad police for women's protection in the city. While the officials say she was busy with her sport, she was seen promoting her autobiography `Ace Against Odds', both in Hyderabad and Mumbai.

Read For More News: visit Times Of India Online Newspaper